05 Feb DMTC Mobile App
In 2012, Renaissance (Trackcom) and Parallel 6 developed the mobile APP for Del Mar Thoroughbred Club. This APP was designed to enable Del Mar to provide information, market and wager through the APP. It was the first thoroughbred racing app approved by both the ITunes and Android stores that included a wagering component. In 2013, the use of the APP was expanded to permit the sale of tickets for admission.
Download the App here:
There has been more than 50,000 downloads of the DMTC app. The APP is capable of managing loyalty and rewards programs; managing and selling merchandise and producing sponsor base revenues. It also has advanced geo-fencing and built in market alerts.